Sep 19
Logic based on B2b
Ability to redirect customers / show specific blocks for them based on if they're a b2b customer
Completed
Sep 19, 2025
Hi Jake McDonald! Thanks so much for raising this feature request. Could you let us know a couple examples for this? Some of our merchants already do this by using customer tags a condition, like in this example: [Customer tag - equals - b2b] [Customer tag - equals - wholesale] Do you have maybe some examples of other apps or implementations where you'd know a customer is B2B without relying on tags?
Sep 22, 2025
Miguel Ángel The native Checkout Blocks app does this, and we have also accomplished this by checking if the customer has a purchasingEntity, companyContacts, or companyContactProfiles depending on the API being used. Frequently this is being used to display conditional information to B2B Customers such as credit account information, wishlist access, redirecting to specific b2b-pages, etc. Customer tags can be used, however we're then relying on a Flow to tag/untag a customer when they are added to a company, which adds an extra step and room for error.
Sep 22, 2025
Jake McDonald: Awesome feedback, We've taken a look at Checkout Blocks and we're confident we can do something similar. This will be added as a feature, stay tunned!
Update: This is now LIVE in Hubble to be used as soon as today. Included in the Advanced plan for all merchants!